by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share... 
by CR Team | Aug 21, 2013 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers
Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and technology use of adults over 60 with those aged 18-59. The NCOA proved... 
by CR Team | Aug 15, 2013 | 50+, 60+, Boomers, Marketing
The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Aug 6, 2013 | 50+, 60+, Internet, Social Networking
Looks like we need to update the chart shared in yesterday’s post! The Pew Internet & American Life Project has released new data on social networking, reporting that now 72% of all online adults are using social sites such as Facebook and Twitter. Per the... 
by CR Team | Jul 29, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Marketing, Mature Consumers
It’s hard to believe it is almost the end of July. Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest. Have something to add to the list? Please leave in the comments below. Most Clicked...
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