by CR Team | Oct 7, 2013 | 40+, 50+, 60+, Advertising, Boomers, Email marketing, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! Below you’ll find the top mature marketing news of the last week that had people talking, clicking and sharing. Have insights to share that you don’t see here? Please be sure to include in comments below. MOST CLICKED: Mark W.... 
by CR Team | Sep 3, 2013 | 50+, 60+, Boomers, Mature Consumers
Our usual Monday Marketing links round-up was delayed a day so that Creating Results’ team members could enjoy Labor Day with their families and friends. We hope you did the same! But now it’s back to work … sigh. 1. MOST SHARED: Our blog and Twitter... 
by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share... 
by CR Team | Aug 21, 2013 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers
Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and technology use of adults over 60 with those aged 18-59. The NCOA proved... 
by CR Team | Aug 15, 2013 | 50+, 60+, Boomers, Marketing
The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of...
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