by CR Team | Mar 19, 2013 | 50+, 60+, Email marketing, Generation Jones (trailing edge Boomers), Mature Consumers, Silent Generation, Social Networking
Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the... 
by CR Team | Mar 4, 2013 | 50+, 60+, Internet, Social Networking
March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions... 
by CR Team | Jan 28, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Millennials/Gen Y, Social Networking
I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors.... 
by CR Team | Jan 7, 2013 | 60+, Advertising, Boomers, Healthcare - CCRCs, Mature Consumers
Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we...
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