by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions... 
by CR Team | Jan 28, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Millennials/Gen Y, Social Networking
I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors.... 
by CR Team | Jan 7, 2013 | 60+, Advertising, Boomers, Healthcare - CCRCs, Mature Consumers
Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we... 
by CR Team | Dec 10, 2012 | 40+, 50+, 60+, Boomers, Gen X, Healthcare - CCRCs, Housing, Marketing
Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 … 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and... 
by CR Team | Nov 26, 2012 | 50+, 60+, Boomers, Marketing, Travel
I hope everyone enjoyed the short week and the long weekend. This week, I’ve got the opposite happening! I’m heading to New Orleans for the International Council on Active Aging conference to present an exciting case study — “The Ins &...
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