by CR Team | Jul 16, 2012 | 50+, 60+, Boomers, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Silent Generation, Travel
A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming... 
by CR Team | Jul 5, 2012 | 50+, 60+, Mature Consumers, Silent Generation
Just as Pride month came to a close last week, Experian Simmons released a demographic spotlight report on gay Americans. One item of particular interest to us was a breakdown of the LGBT and heterosexual populations by age. Per Experian’s report: “Consistently over... 
by CR Team | Jul 2, 2012 | 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
Hello, Monday. How’d ya sneak up on us so fast? Here’s our weekly round-up of top resources for marketing to 50+ consumers – links, articles and reports that earned the most clicks, shares or discussion last week. Did we miss anything? Please share... 
by CR Team | Jun 27, 2012 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Silent Generation, Social Networking
What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was... 
by CR Team | Jun 25, 2012 | 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Social Networking
Summer temps are going up, up, up. Here’s a round-up of the “hot” links related to 50+ marketing from last week, based on clicks, comments and shares across various social platforms. 1. MOST CLICKED: The iPad club for Massachusetts senior living... 
by CR Team | Jun 18, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa … We skipped last week’s round-up of the top mature marketing resources as judged by...
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