by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Apr 2, 2012 | 40+, 50+, 60+, Boomers, Gen X, Housing, Internet, Mature Consumers, Millennials/Gen Y
Welcome, April! And welcome, readers, to our round-up of the most popular tweets/links of the past week. 1. MOST CLICKED: “Instant America” is holding people’s attention. This infographic with stats on how long people are willing to wait for a... 
by CR Team | Mar 26, 2012 | 50+, 60+, Boomers, Internet, Marketing
What held the attention of mature marketing pros on Twitter, LinkedIn and our blog this week? Read on for the top links and resources of the week that was. 1. MOST COMMENTED, DISCUSSED AND SHARED: Is 50 the new 30? That’s what thought-leader and... 
by CR Team | Mar 19, 2012 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Retirement, Social Networking
Last week we celebrated Pi Day, the ides of March (et tu, baby boomer marketer?) and St. Paddy’s Day (sorry Kermit, but once a year it IS easy being green). We also shared a wide variety of resources to help you get better results while marketing to the 50+... 
by CR Team | Mar 8, 2012 | 50+, 60+, Marketing, Mature Consumers
International Women’s Day is today, and we thought we’d celebrate by sharing five facts related to 50+ women – baby boomers and seniors. 1) Women continue to outnumber men at older ages. The chart below illustrates this truism – currently,... 
by CR Team | Mar 5, 2012 | 40+, 50+, 60+, Boomers, Email marketing, Gen X, Internet, Retirement, Social Networking
What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers...
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