by CR Team | Dec 15, 2011 | 60+, Housing, Marketing, Mature Consumers, Retirement, Silent Generation
Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is – at the least – just shy of 200 years old. This holiday, Creating Results celebrates... 
by CR Team | Dec 1, 2011 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase... 
by CR Team | Nov 14, 2011 | 60+, Boomers, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Tweets from @CreatingResults that were most shared, clicked on, actionable or discussed during the past week. TOP TWEETS THIS WEEK 1. MOST CLICKED: A SmartMoney blogger offers 10 boomer “facts” with the intro “The aging Me Generation is still putting... 
by CR Team | Nov 7, 2011 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Real Estate Marketing, Social Networking
Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about... 
by CR Team | Sep 6, 2011 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors, Silent Generation
One of the benefits of power outages is you catch up on reading. So last week, day 4 post-Irene and still off the grid, I finally had time to read an excellent study from the Brookings Institution, “The Uneven Aging and ‘Younging’ of America.” Study author William... 
by CR Team | Aug 9, 2011 | 40+, 50+, 60+, Mature Consumers
I look at the picture of the News21 team – a group of Columbia University Graduate School of Journalism students (and maybe a professor or two) – and: they’re young. Yet this team has taken on a project that can yield great insights for my peers,...
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