by CR Team | Jun 3, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement, Seniors
We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest. Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by CR Team | Feb 4, 2013 | Advertising, Branding, Marketing, Mature Consumers, Social Networking
Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test... 
by CR Team | Jan 7, 2013 | 60+, Advertising, Boomers, Healthcare - CCRCs, Mature Consumers
Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you... 
by CR Team | Oct 8, 2012 | 50+, 60+, Advertising, Mature Consumers, Social Networking
This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week.... 
by CR Team | Jul 23, 2012 | 50+, 60+, Advertising, Boomers, Email marketing
Round-up time! 1. MOST CLICKED: A Creating Results blog post on the “grandparent economy” from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel – by...
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