by CR Team | Oct 8, 2012 | 50+, 60+, Advertising, Mature Consumers, Social Networking
This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week.... 
by CR Team | Jul 23, 2012 | 50+, 60+, Advertising, Boomers, Email marketing
Round-up time! 1. MOST CLICKED: A Creating Results blog post on the “grandparent economy” from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel – by... 
by CR Team | Apr 16, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors. Enjoy! MOST CLICKED: Top Five Regrets of Dying What would your greatest... 
by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Feb 20, 2012 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers, Retirement, Silent Generation, Social Networking
Happy President’s Day Monday. The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers... 
by CR Team | Dec 1, 2011 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase...
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