by Mike Stakem | Jun 30, 2015 | 50+, 60+, Boomers, Internet, Marketing, Travel
How Road Scholar Effectively Targets Older Travelers Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of... 
by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We... 
by CR Team | Jun 22, 2015 | 60+, Boomers, Mature Consumers, Real Estate Marketing
Just when I’ve gotten into the swing of Sunday, Monday appears … Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site,... 
by CR Team | Jun 15, 2015 | 40+, 50+, 60+, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Mature Consumers, Millennials/Gen Y
Happy Monday! This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share? Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An... 
by CR Team | Jun 1, 2015 | Boomers, Millennials/Gen Y, Retirement
Good Monday morning! Regular readers of this blog know that we start each new week rounding up the top mature marketing links of the previous one (as judged by engagement on various social platforms). The Monday recap s a “greatest hits” story, if you... 
by CR Team | May 26, 2015 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Mature Consumers, Retirement
The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools. Have something to share? We’d love to hear from you....
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