by CR Team | Jul 27, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday. There is a lot of ground to cover, so let’s jump right into the mature marketing stories of the past week that had people talking. Have something to share? We’d love to hear from you. MOST SHARED: We had a tie this past week of the most... 
by CR Team | Jul 20, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
Here it is, Monday again. Time for our roundup of the week’s top links for baby boomer marketing and more. 1. MOST SHARED: “Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime.” This statement from... 
by CR Team | Jul 13, 2015 | 50+, Boomers, Mature Consumers, Millennials/Gen Y
For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. “Top” is judged by engagement on Creating Results various social channels — clicks, retweets, likes, etc. For long-time... 
by Mike Stakem | Jun 30, 2015 | 50+, 60+, Boomers, Internet, Marketing, Travel
How Road Scholar Effectively Targets Older Travelers Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of... 
by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We... 
by CR Team | Jun 22, 2015 | 60+, Boomers, Mature Consumers, Real Estate Marketing
Just when I’ve gotten into the swing of Sunday, Monday appears … Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site,...
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