by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating... 
by CR Team | Jan 6, 2014 | 40+, Boomers, Internet, Retirement
To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a... 
by CR Team | Nov 11, 2013 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement, Seniors, Social Networking
Happy Monday and Happy Veterans Day. We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms – today (and everyday) we offer our thanks. Now on to the mature marketing links of the week which had people... 
by CR Team | Oct 10, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Marketing, Real Estate Marketing
Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and... 
by CR Team | Oct 9, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Real Estate Marketing
Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers. Thousands were surveyed, but any woman who loves shoes could’ve saved them the time:...
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