by CR Team | Feb 18, 2014 | Boomers, Housing, Millennials/Gen Y, Real Estate Marketing, Social Networking
What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris... 
by CR Team | Feb 10, 2014 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold. Here are the mature marketing articles from the past week that were singled out as golden. Have something to share, we’d... 
by CR Team | Feb 3, 2014 | 50+, 60+, Boomers
Did you watch the Super Bowl last night? Was there a commercial that you felt would resonate with older adults … or perhaps one that would repel them? Please share your thoughts on the best and worst for 50+ers in the comments. Our game plan hasn’t... 
by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating... 
by CR Team | Jan 6, 2014 | 40+, Boomers, Internet, Retirement
To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a...
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