by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Jul 29, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Marketing, Mature Consumers
It’s hard to believe it is almost the end of July. Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest. Have something to add to the list? Please leave in the comments below. Most Clicked... 
by CR Team | Jul 8, 2013 | 50+, 60+, Boomers, Housing, Internet, Marketing, Retirement
As our clients know, I love looking at data and seeing what it tells us. Looking at the analytics from our Twitter, LinkedIn and Facebook channels last week tells me … Short week and shorter attention spans! (grin) We hope all our readers enjoyed a lovely... 
by CR Team | Jun 17, 2013 | 50+, 60+, Boomers, Internet, Marketing
And just like that, it’s Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation — in the comments section of this blog, on... 
by CR Team | Jun 10, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Internet, Social Networking
Those of you who watched the Tony Awards last night know that host Neil Patrick Harris opened with a number that was BIGGER. At Creating Results, we don’t have 4 Matildas or the cast of Newsies in our supply closet. But we were inspired to make this week’s... 
by CR Team | Jun 3, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement, Seniors
We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest. Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most...
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