by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share... 
by CR Team | Aug 26, 2013 | Advertising, Boomers, Marketing, Mature Consumers, Retirement
It’s hard to believe that the summer months have flown by so quickly. Even harder to believe that another week has come and gone. Here are the top mature marketing news and stories that had people talking last week. Have news to share that isn’t listed... 
by CR Team | Aug 15, 2013 | 50+, 60+, Boomers, Marketing
The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Jul 29, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Marketing, Mature Consumers
It’s hard to believe it is almost the end of July. Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest. Have something to add to the list? Please leave in the comments below. Most Clicked... 
by CR Team | Jul 8, 2013 | 50+, 60+, Boomers, Housing, Internet, Marketing, Retirement
As our clients know, I love looking at data and seeing what it tells us. Looking at the analytics from our Twitter, LinkedIn and Facebook channels last week tells me … Short week and shorter attention spans! (grin) We hope all our readers enjoyed a lovely...
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