by CR Team | Mar 2, 2010 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation
Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post). Today’s topic: Technology. Two years ago, Harris Interactive asked Americans what they’d re-name their... 
by CR Team | Feb 22, 2010 | 50+, Boomers, Mature Consumers, Travel
My Nana turns 98 today, and in her honor we present some facts about what’s been called the “grandparent economy.” Mary Furlong describes grandparents as “wealthy and willing to spend.” And, while Nana is a card-carrying member of the... 
by CR Team | Feb 17, 2010 | 50+, 60+, Boomers, Internet, Seniors
eMarketer’s new data on the US Internet population shows that the online world now resembles the offline: filled with active older consumers. Internet usage is shifting, as mature users have taken to the Web. Those marketing to Boomers and seniors will note... 
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by CR Team | Jan 20, 2010 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers. It was the first-ever Creating Results generational face-off. Today, we address a perhaps... 
by CR Team | Oct 27, 2009 | 50+, Boomers, Housing, Real Estate Marketing, Seniors
Generational marketing expert Todd Harff tells Housing for Seniors that 2010 will see innovation in the active adult (50+) housing market. What form will that innovation take? Many forms. Harff says it’s clear that builders are focused on new concepts and...
Recent Comments