by CR Team | Jun 28, 2018 | Advertising, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership.... 
by CR Team | May 4, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)... 
by CR Team | Feb 1, 2018 | Advertising, Branding, Email marketing, Marketing
Finding the right agency partner is as much about cultural fit as it is about capabilities. What will your new partner really be like to work with? Will the marketing agency be able to hit the ground running? These five questions will help you determine the... 
by CR Team | Nov 28, 2017 | 50+, 60+, Advertising, Boomers, Branding, Email marketing, Healthcare - CCRCs, Seniors
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a... 
by CR Team | Nov 20, 2017 | 50+, Advertising, Boomers, Branding, Email marketing, Gen X, Seniors
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season. Each Monday, we do a ‘round-up’ of the most engaging mature marketing content, however in the spirit of kicking off the holiday season,... 
by Mike Stakem | Sep 12, 2017 | Boomers, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Travel
A few years back, I wanted a new car. But before making the investment, I did what everyone does – researching each and every make and model that I liked (and could afford). While driving around town, I kept a lookout for ‘my next new car’. One vehicle repeatedly...
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