by Mike Stakem | Sep 12, 2017 | Boomers, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Travel
A few years back, I wanted a new car. But before making the investment, I did what everyone does – researching each and every make and model that I liked (and could afford). While driving around town, I kept a lookout for ‘my next new car’. One vehicle repeatedly... 
by Chrissy Holleman | Jul 31, 2017 | 60+, Advertising, Boomers, Branding, Marketing, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our “most clicked” item, we look at a project from Stanford Center on Longevity. For the “most shared,” is the fashion industry... 
by Chrissy Holleman | May 1, 2017 | Branding, Marketing
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive... 
by CR Team | Mar 7, 2017 | 50+, 60+, Boomers, Branding, Housing, Seniors
It’s time for us to once again recap the most engaging content from the previous week. This week, Senior Housing News proposes a rebrand of 55-plus senior living communities in order to attract younger prospects to age-restricted housing. Also, research into... 
by Chrissy Holleman | Jan 30, 2017 | 50+, 60+, Advertising, Boomers, Branding, Marketing
To help kick off your Monday, here is a recap of the most engaging content across Creating Results’ social channels from the previous week. This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As... 
by CR Team | Nov 16, 2016 | 60+, Branding, Healthcare - CCRCs, Housing, Marketing
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for...
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