by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by CR Team | May 26, 2021 | digital marketing, Seniors
Email newsletters are an excellent way to expand your reach and fill your sales funnel with soft leads that can turn into customers in the future. Just how do you build a robust email newsletter? Well, for starters, you will need to write good email copy. This is a... 
by CR Team | Apr 30, 2021 | digital marketing, Seniors
How are your landing pages converting? Are you getting your money’s worth out of your ad spend? Landing pages are a core pillar to an effective marketing strategy. They support your paid search traffic (Google, Bing, etc), your social media marketing, your media ads... 
by CR Team | Mar 11, 2021 | digital marketing, Marketing, Seniors
As we get settled into 2021, we’re reviewing some of the ways the Covid-19 pandemic has transformed the senior living industry in the last year. The industry has been forced to make adaptations, many of which involve more robust digital marketing initiatives. But... 
by CR Team | Feb 26, 2021 | digital marketing
With the continued shift to digital-first sales and marketing strategies, having a strong senior living SEO (search engine optimization) strategy has become a must for senior living providers and 55+ community builders. One of the best ways to attract traffic to your... 
by CR Team | Jan 22, 2021 | digital marketing, Marketing, Seniors
The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled four senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the coming months. One of the...
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