by CR Team | Feb 8, 2016 | 50+, 60+, Boomers, Gen X, Healthcare - CCRCs, Housing, Travel
I love it when my passions align. 1. MOST CLICKED: Is the wine industry forecast becoming cloudy, as “oenophile boomers” are replaced by frugal Millennials? That’s what the Silicon Valley Bank predicts in its annual State of the Wine Industry report.... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by CR Team | Dec 14, 2015 | 50+, Gen X, Internet
Good morning! Each Monday we recap the top activity on our social channels the previous week — which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Aug 3, 2015 | 40+, 50+, Boomers, Gen X, Healthcare - CCRCs, Mature Consumers
There’s a wonderful Yiddish proverb my father has quoted to me frequently: “Man plans, and God laughs.” This week’s round-up of top Baby Boomers marketing links touches on plans made and un-made. 1. MOST SHARED: Ever wonder what purchases... 
by CR Team | Jun 15, 2015 | 40+, 50+, 60+, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Mature Consumers, Millennials/Gen Y
Happy Monday! This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share? Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An...
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