by CR Team | Sep 30, 2013 | 50+, Email marketing, Healthcare - CCRCs, Internet, Mature Consumers
Good Monday morning! Where are you reading this blog post? As today’s recap of top mature marketing links will show, your device of choice is influenced by your age and whether you (smartly) subscribe by email. 1. MOST SHARED: 194 million Americans go online... 
by CR Team | Aug 21, 2013 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers
Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and technology use of adults over 60 with those aged 18-59. The NCOA proved... 
by CR Team | Jun 10, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Internet, Social Networking
Those of you who watched the Tony Awards last night know that host Neil Patrick Harris opened with a number that was BIGGER. At Creating Results, we don’t have 4 Matildas or the cast of Newsies in our supply closet. But we were inspired to make this week’s... 
by CR Team | May 23, 2013 | 60+, Healthcare - CCRCs, Silent Generation
Creating Results’ Kathy East and Todd Harff are at the VANHA annual meeting this week. VANHA is the Virginia Association of Non Profit Homes for the Aging, representing many terrific senior living communities serving elders in the state. Todd and Kathy are there... 
by CR Team | May 7, 2013 | Healthcare - CCRCs, Marketing, Real Estate Marketing
Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be... 
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged...
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