by CR Team | Jun 28, 2018 | Advertising, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership.... 
by CR Team | Jun 18, 2018 | Advertising, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers... 
by CR Team | Jun 11, 2018 | 60+, Boomers, Healthcare - CCRCs, Monthly Roundups, Retirement
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up... 
by Amanda Combs | May 24, 2018 | Healthcare - CCRCs, Marketing, Seniors
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to... 
by CR Team | Apr 27, 2018 | 60+, Advertising, Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
I just returned from LeadingAge Maryland’s annual conference, filled with excitement over the nuggets of inspiration I’ll be able to share with our senior living partners. The theme was Life On Purpose and the education and general sessions didn’t disappoint. Here are... 
by CR Team | Apr 16, 2018 | Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be...
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