by CR Team | Mar 31, 2014 | 40+, Boomers, Housing, Internet, Millennials/Gen Y, Social Networking
March whipped by. April is only one day away. Could the mythical season called “Spring” be far behind? We won’t delay when it comes to rounding up the top mature marketing links. Based on clicks, tweets, favorites and other shares, here’s what...
by CR Team | Feb 24, 2014 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week. Have something to share or add? Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications,...
by CR Team | Jan 13, 2014 | 50+, Advertising, Internet, Social Networking
Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are...
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating...
by CR Team | Jan 6, 2014 | 40+, Boomers, Internet, Retirement
To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a...
by CR Team | Nov 25, 2013 | Branding, Internet, Marketing, Mature Consumers
For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful … * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they...
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