by CR Team | Jan 13, 2014 | 50+, Advertising, Internet, Social Networking
Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are... 
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating... 
by CR Team | Jan 6, 2014 | 40+, Boomers, Internet, Retirement
To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a... 
by CR Team | Nov 25, 2013 | Branding, Internet, Marketing, Mature Consumers
For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful … * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they... 
by CR Team | Nov 4, 2013 | 60+, Internet, Mature Consumers, Real Estate Marketing
Welcome, November! I hope everyone muddled through the weekend switch off daylight saving time. What did you do with the extra hour? Each Monday we save links to the resources that garnered the most attention from boomer and seniors marketing pros during the past... 
by CR Team | Nov 1, 2013 | 60+, Internet, Marketing, Mature Consumers, Social Networking
Online photo sharing and video sharing are on the rise, reveals a new report by the Pew Internet and American Life Project. And while Instagram and Snapchat are seeing significant gains in users, these mobile apps are not being used in significant numbers by 65+...
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