by CR Team | Jun 27, 2012 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Silent Generation, Social Networking
What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was... 
by CR Team | Jun 18, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa … We skipped last week’s round-up of the top mature marketing resources as judged by... 
by CR Team | Jun 6, 2012 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Millennials/Gen Y, Social Networking
Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very... 
by CR Team | May 24, 2012 | 40+, Internet, Marketing, Mature Consumers, Social Networking
Disclaimer: I am truly terrified to try Pinterest. As a digital marketer at Creating Results, I should just leap on in, right? We counsel clients in senior living, travel and active adult housing on how to make the most of social media engagement. I should be excited... 
by Amanda Combs | May 23, 2012 | 40+, Boomers, Gen X, Internet, Marketing, Silent Generation, Social Networking
Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for... 
by CR Team | May 22, 2012 | 40+, Internet, Marketing, Seniors, Social Networking
Pinterest. At this point, most marketing professionals have heard of this growing social media platform. They may not, however, really understand what Pinterest is. And based on the calls we’ve been fielding from clients and prospects, organizations targeting 50 plus...
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