by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect... 
by CR Team | Feb 27, 2012 | 50+, 60+, Boomers, Internet, Social Networking
Another Monday, another round-up of the mature marketing resources shared by Creating Results that received the most clicks, retweets or attention last week. 1. MOST CLICKED: Seth Godin’s “Simple Thougths about Fair Use” struck a chord with many of... 
by CR Team | Feb 20, 2012 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers, Retirement, Silent Generation, Social Networking
Happy President’s Day Monday. The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers... 
by CR Team | Feb 10, 2012 | 50+, Boomers, Branding, Housing, Internet, Marketing, Real Estate Marketing, Social Networking
The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International... 
by CR Team | Feb 3, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Seniors, Silent Generation, Social Networking
With all the excitement over the Facebook IPO, Heather Dougherty at Experian Hitwise today rounded up 10 stats about the social network that are key to understanding its reach and impact. We focused in on Stat #5 – a demographic breakdown of Facebook users,... 
by CR Team | Jan 23, 2012 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
It’s time once again for the top baby boomer and seniors marketing tweets that were most shared or talked about last week. 1. MOST CLICKED: Poor photo choice – unprofessional, young – for a press release about marketing to professional baby boomer...
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