by Mike Stakem | Aug 2, 2017 | 50+, 60+, Internet, Marketing, Mature Consumers
When we’re designing websites for older adults, a client sometimes will ask, “Can it have ____? I saw it on such-and-such’s website and it’s so cool!” I’m a creative person so I like cool. But I like results even more. What’s... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding... 
by CR Team | Apr 17, 2017 | 40+, 50+, 60+, Boomers, Internet, Retirement
Happy Monday! We hope those who observe Easter had a lovely weekend. And to those observing Passover, this is our last chance to say Chag Sameach! At the beginning of every week, we share the most engaging content from the previous week. First up, Mashable shares how... 
by CR Team | Apr 10, 2017 | 40+, 50+, 60+, Boomers, Internet, Workforce
If Monday has got you down, here’s something that will lift your spirits: it’s time for our weekly recap of the most engaging content from the past week. This week, we take a look at a MediaPost article that breaks down characteristics of the different... 
by CR Team | Apr 3, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing. First, we’ll explore mobile usage among boomers and seniors by way of a report from Edison... 
by Kristen Oliphant | Mar 27, 2017 | 50+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y
Happy Monday! Sit back and enjoy your fresh brew while we round up the “most clicked” and “most shared” 50+ marketing content from the past week. Most Clicked: Scientific Proof that Happiness is for the Aging Carolyn Gregoire of The Huffington...
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