by Todd Harff | Dec 16, 2016 | Boomers, Internet, Marketing, Mature Consumers
“I’m about to just give you all of my money And all I’m asking, hey, is a little respect” (Otis Redding in 1965. Made popular by Aretha Franklin in 1967.) Be honest. Looking at all of your marketing initiatives, is your team truly: respecting... 
by CR Team | Dec 12, 2016 | 50+, 60+, Internet, Mature Consumers
Every Monday on this blog we recap the most engaging content from the previous week. This week, we take an in-depth look at the effect that the Americans with Disabilities Act will have on commercial websites in the coming years. Also, the Washington Post reveals the... 
by Amanda Combs | Oct 27, 2016 | Internet, Marketing, Mature Consumers, Seniors
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing. Among all the keynotes and sessions I attended, I noticed an underlying theme:... 
by CR Team | Oct 17, 2016 | Advertising, Boomers, Internet, Marketing
Happy Monday! Each week we pause and revisit the mature marketing stories and insights from the past week that had people sharing and clicking. This week, we explore TV and how the ways in which baby boomers engage with it have evolved. We’ll also take a look... 
by CR Team | Sep 6, 2016 | 40+, 50+, 60+, Boomers, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps...
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