by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after... 
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our... 
by CR Team | Feb 29, 2016 | 50+, Boomers, Internet, Marketing
Happy Leap Day! The calendar is generously giving us a few extra hours — for work, for folly, for whatever. In that spirit, we’ll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior... 
by Amanda Combs | Feb 26, 2016 | Internet, Marketing, Real Estate Marketing
Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google. Why should you care? If you are investing marketing dollars in... 
by CR Team | Dec 29, 2015 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Just like the people we market to, the team at Creating Results is … well … on the “mature side.” As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the...
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