by CR Team | May 15, 2017 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Millennials/Gen Y
“A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” -Tenneva Jordan Creating Results would like to wish a belated Happy Mother’s Day to all the mothers out there. You... 
by Kristen Oliphant | May 1, 2017 | Branding, Marketing
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive... 
by Kristen Oliphant | Apr 24, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and... 
by CR Team | Apr 3, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing. First, we’ll explore mobile usage among boomers and seniors by way of a report from Edison... 
by Kristen Oliphant | Mar 27, 2017 | 50+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y
Happy Monday! Sit back and enjoy your fresh brew while we round up the “most clicked” and “most shared” 50+ marketing content from the past week. Most Clicked: Scientific Proof that Happiness is for the Aging Carolyn Gregoire of The Huffington... 
by CR Team | Feb 27, 2017 | 40+, 50+, 60+, Marketing, Real Estate Marketing, Seniors
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who...
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