by CR Team | Jul 3, 2017 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing, Mature Consumers
Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does. The roads in Bristol, RI, are marked not with yellow dividing lines, but red-white-and-blue stripes. Houses are festooned with flags, banners, lights … you name... 
by Kristen Oliphant | Jun 19, 2017 | Advertising, Marketing, Mature Consumers
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared,... 
by CR Team | May 30, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Millennials/Gen Y
While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding... 
by CR Team | May 15, 2017 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Millennials/Gen Y
“A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” -Tenneva Jordan Creating Results would like to wish a belated Happy Mother’s Day to all the mothers out there. You... 
by Kristen Oliphant | May 1, 2017 | Branding, Marketing
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive...
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