by CR Team | May 9, 2016 | Boomers, Housing, Marketing, Mature Consumers
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last... 
by Amanda Combs | May 5, 2016 | Advertising, Internet, Marketing, Real Estate Marketing
HeroConf: The World’s Largest All-PPC Event Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing. The program highlighted trends, best... 
by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after... 
by CR Team | Apr 27, 2016 | 50+, 60+, Marketing, Real Estate Marketing
In a previous post about “Fun with the (Marketing) Funnel,” we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey. Today we’ll focus on direct mail. Recently I presented a program... 
by CR Team | Apr 25, 2016 | 50+, Advertising, Marketing, Mature Consumers
Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today’s post quickly shaped itself around a certain letter … D is for “DISRUPT.” Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO... 
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our...
Recent Comments