by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by CR Team | May 23, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our... 
by CR Team | May 10, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
More people of all ages are watching / sharing online videos than ever before. And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy. Yet many senior providers don’t know how to integrate video into their... 
by CR Team | May 9, 2016 | Boomers, Housing, Marketing, Mature Consumers
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last... 
by Amanda Combs | May 5, 2016 | Advertising, Internet, Marketing, Real Estate Marketing
HeroConf: The World’s Largest All-PPC Event Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing. The program highlighted trends, best...
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