by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing
A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to... 
by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When... 
by CR Team | Dec 29, 2014 | 40+, 50+, Boomers, Marketing, Mature Consumers
It’s hard to believe that in just a few short days 2014 will come to a close. Today our links of the week takes a look back at the mature marketing news and blog posts that generated the most interest and comments during the past year. Enjoy this year-end wrap... 
by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by CR Team | Nov 3, 2014 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers, Travel
Happy Monday! Let’s get right into the mature marketing stories that had people clicking and sharing this past week. Our focus- a road trip for the books and SEO tips. Have something to share? We’d love to hear from you so be sure to add it to our... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in...
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