by CR Team | May 7, 2013 | Healthcare - CCRCs, Marketing, Real Estate Marketing
Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be... 
by CR Team | Apr 29, 2013 | Boomers, Housing, Marketing, Mature Consumers, Seniors
Here we go…these are the top mature marketing links, posts and insights from the previous week. Enjoy (and be sure to share your top mature marketing insights within the comments). 1. MOST CLICKED: A Princeton University study on ageism examined perceptions of... 
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by Todd Harff | Apr 10, 2013 | Marketing
The Need for Marketing Strategy for Mid-Sized Organizations We live in a faced-paced world with incredible changes every day. While there has always been change, never before has so much changed so quickly. Entire industries are being rendered obsolete as others... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions...
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