by CR Team | Feb 4, 2013 | Advertising, Branding, Marketing, Mature Consumers, Social Networking
Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test... 
by CR Team | Jan 21, 2013 | Marketing, Social Networking
Apparently, you marketing pros who follow Creating Results on Twitter and other platforms just love lists and tables. How do we know? The attention paid to those links this past week. 1. MOST CLICKED/MOST SHARED: 30 careless mistakes that will totally muck up your... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we... 
by CR Team | Dec 10, 2012 | 40+, 50+, 60+, Boomers, Gen X, Healthcare - CCRCs, Housing, Marketing
Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 … 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and... 
by CR Team | Nov 26, 2012 | 50+, 60+, Boomers, Marketing, Travel
I hope everyone enjoyed the short week and the long weekend. This week, I’ve got the opposite happening! I’m heading to New Orleans for the International Council on Active Aging conference to present an exciting case study — “The Ins &... 
by CR Team | Nov 12, 2012 | 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Social Networking
The resources we share for understanding 50+ consumers are quite varied, so it shouldn’t surprise us that a recap of top links would be as well. Here they are — the articles, white papers, etc. from the last two weeks that garnered the most attention from...
Recent Comments