by CR Team | Aug 10, 2016 | 50+, 60+, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations. In fact, according to Power Digital Marketing,... 
by CR Team | Aug 1, 2016 | 50+, Boomers, Marketing, Mature Consumers, Silent Generation
Happy August! Today’s recap of top 50+ marketing links covers ins and sins — some more deadly than others. IN The Day Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:... 
by CR Team | Jul 11, 2016 | 50+, Boomers, Gen X, Mature Consumers
A core belief at Creating Results is that true understanding is what leads to creative insight. We often illustrate this with the analogy of a beach ball. If I’m holding the beach ball closely, I only can see the color facing me — let’s say, blue. If... 
by Jessica Ruhle | Jul 7, 2016 | 50+, Marketing, Mature Consumers
Last month, Erin Read and I spoke at LeadingAge Massachusetts and Pennsylvania conferences on why organizations should be using video in their integrated marketing strategy. But, what if you’re not ready for video? According to Dr. James McQuivey of Forrester... 
by CR Team | Jul 5, 2016 | 60+, Boomers, Mature Consumers, Millennials/Gen Y, Social Networking
Happy 5th of July! Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America’s independence. Sorry, there are no s’mores below, but you will find a few tasty insights to improve your... 
by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future...
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