by CR Team | Sep 14, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children. Have something to share? We’d love to hear your thoughts so... 
by CR Team | Aug 24, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers. We look forward to hearing your thoughts on this and other... 
by CR Team | Aug 3, 2015 | 40+, 50+, Boomers, Gen X, Healthcare - CCRCs, Mature Consumers
There’s a wonderful Yiddish proverb my father has quoted to me frequently: “Man plans, and God laughs.” This week’s round-up of top Baby Boomers marketing links touches on plans made and un-made. 1. MOST SHARED: Ever wonder what purchases... 
by CR Team | Jul 27, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday. There is a lot of ground to cover, so let’s jump right into the mature marketing stories of the past week that had people talking. Have something to share? We’d love to hear from you. MOST SHARED: We had a tie this past week of the most... 
by CR Team | Jul 20, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
Here it is, Monday again. Time for our roundup of the week’s top links for baby boomer marketing and more. 1. MOST SHARED: “Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime.” This statement from... 
by CR Team | Jul 13, 2015 | 50+, Boomers, Mature Consumers, Millennials/Gen Y
For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. “Top” is judged by engagement on Creating Results various social channels — clicks, retweets, likes, etc. For long-time...
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