by CR Team | Mar 19, 2013 | 50+, 60+, Email marketing, Generation Jones (trailing edge Boomers), Mature Consumers, Silent Generation, Social Networking
Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the... 
by CR Team | Feb 18, 2013 | 50+, Mature Consumers, Retirement, Seniors
A weekly round-up of the week’s top resources for marketing to baby boomers and seniors, as judged by clicks, shares and comments on Twitter, Facebook, LinkedIn and Google+. MOST CLICKED/MOST SHARED: Working past retirement age is not really a boomer phenomenon,... 
by CR Team | Feb 4, 2013 | Advertising, Branding, Marketing, Mature Consumers, Social Networking
Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test... 
by CR Team | Jan 7, 2013 | 60+, Advertising, Boomers, Healthcare - CCRCs, Mature Consumers
Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we... 
by CR Team | Oct 8, 2012 | 50+, 60+, Advertising, Mature Consumers, Social Networking
This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week....
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