by CR Team | May 10, 2012 | 50+, 60+, Healthcare - CCRCs, Marketing, Mature Consumers, Real Estate Marketing, Workforce
Last week I had the privilege of attending an event that made me smile, think and act. The occasion was the launch of Retirement on the Line, a new book by anthropologist Caitrin Lynch based on her 5 year study of eldersourcing at the Vita Needle factory in Needham,... 
by CR Team | Apr 16, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors. Enjoy! MOST CLICKED: Top Five Regrets of Dying What would your greatest... 
by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Apr 2, 2012 | 40+, 50+, 60+, Boomers, Gen X, Housing, Internet, Mature Consumers, Millennials/Gen Y
Welcome, April! And welcome, readers, to our round-up of the most popular tweets/links of the past week. 1. MOST CLICKED: “Instant America” is holding people’s attention. This infographic with stats on how long people are willing to wait for a... 
by CR Team | Mar 8, 2012 | 50+, 60+, Marketing, Mature Consumers
International Women’s Day is today, and we thought we’d celebrate by sharing five facts related to 50+ women – baby boomers and seniors. 1) Women continue to outnumber men at older ages. The chart below illustrates this truism – currently,... 
by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect...
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