by CR Team | Feb 20, 2012 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers, Retirement, Silent Generation, Social Networking
Happy President’s Day Monday. The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers... 
by CR Team | Jan 23, 2012 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
It’s time once again for the top baby boomer and seniors marketing tweets that were most shared or talked about last week. 1. MOST CLICKED: Poor photo choice – unprofessional, young – for a press release about marketing to professional baby boomer... 
by CR Team | Dec 15, 2011 | 60+, Housing, Marketing, Mature Consumers, Retirement, Silent Generation
Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is – at the least – just shy of 200 years old. This holiday, Creating Results celebrates... 
by CR Team | Dec 1, 2011 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase... 
by CR Team | Nov 14, 2011 | 60+, Boomers, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Tweets from @CreatingResults that were most shared, clicked on, actionable or discussed during the past week. TOP TWEETS THIS WEEK 1. MOST CLICKED: A SmartMoney blogger offers 10 boomer “facts” with the intro “The aging Me Generation is still putting... 
by CR Team | Sep 6, 2011 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors, Silent Generation
One of the benefits of power outages is you catch up on reading. So last week, day 4 post-Irene and still off the grid, I finally had time to read an excellent study from the Brookings Institution, “The Uneven Aging and ‘Younging’ of America.” Study author William...
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