by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by CR Team | Jan 20, 2010 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers. It was the first-ever Creating Results generational face-off. Today, we address a perhaps... 
by CR Team | Dec 11, 2009 | 60+, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online. New data from Nielsen Online shows that email is still the number one activity of these older Americans. The next two activities – getting maps and... 
by CR Team | Nov 10, 2009 | 60+, Marketing, Mature Consumers, Seniors, Silent Generation
This Veteran’s Day, there are an estimated 23.2 million men and women who have served in the American Armed Forces. 9.2 million are over the age of 65 (the Silent and Greatest generations and their elders). As we recognize those who have given years (and lives) in... 
by CR Team | Sep 10, 2009 | 40+, Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Mature Consumers, Social Networking
Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies... 
by CR Team | Sep 1, 2009 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the...
Recent Comments