by CR Team | Apr 11, 2016 | 40+, Boomers, Gen X, Marketing, Millennials/Gen Y
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,... 
by Todd Harff | Jan 19, 2016 | 50+, Boomers, Housing, Millennials/Gen Y
This week I am writing from the International Builders’ Show in Las Vegas. I’m particularly excited because during this year’s conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by Mike Stakem | Nov 23, 2015 | 50+, Marketing, Mature Consumers, Millennials/Gen Y
Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the meantime, let’s look at some insights. Our mature marketing links this week tell us... 
by Mike Stakem | Sep 21, 2015 | Boomers, Millennials/Gen Y
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,...
Recent Comments