by CR Team | May 22, 2019 | 60+, Boomers, Generation Jones (trailing edge Boomers), Housing, Seniors
Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live during retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by CR Team | Apr 15, 2019 | digital marketing, Seniors, Social Networking
As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the... 
by CR Team | Apr 4, 2019 | Seniors
Is the senior living industry prepared for the 88 percent of Baby Boomers that haven’t yet been enticed to consider a community? And how will it cater to the needs of the underserved middle market? This month, we examine the current outlook for middle-market Baby... 
by CR Team | Mar 28, 2019 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to... 
by Jessica Ruhle | Mar 15, 2019 | Seniors
Taking the Journey (Mapping) to LeadingAge RI 2019 Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it will take...
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