by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by Amanda Combs | May 24, 2018 | Healthcare - CCRCs, Marketing, Seniors
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to... by CR Team | May 3, 2018 | Seniors
As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to... 
by CR Team | May 2, 2018 | Boomers, Monthly Roundups, Retirement, Seniors
For many baby boomers, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce. So,... 
by CR Team | Apr 27, 2018 | 60+, Advertising, Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
I just returned from LeadingAge Maryland’s annual conference, filled with excitement over the nuggets of inspiration I’ll be able to share with our senior living partners. The theme was Life On Purpose and the education and general sessions didn’t disappoint. Here are... 
by CR Team | Apr 16, 2018 | Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be...
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