by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | Mar 23, 2015 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors
Happy Monday! This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health. Have something to share? We’d love to hear from you. MOST CLICKED: The most... 
by CR Team | Feb 18, 2015 | Seniors
It wasn’t too long ago when the only attention paid to online reviews of senior living communities was making sure only the positive comments saw the light of day. A recent article within Senior Housing News confirmed that if you’re not thinking about online reviews...
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