by CR Team | Aug 18, 2010 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Internet, Seniors
Last Friday, “Eat, Pray, Love” opened in movie theatres around the nation. It’s likely many a Baby Boomer woman was in the audience, marveling at the tale of self-discovery. Professionals marketing to Baby Boomers and 65+ seniors can discover a few... 
by CR Team | Aug 12, 2010 | 40+, Boomers, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
… and 98% of Americans have at least one television set Kudos to Roy Wells for tackling the misperception that only teenagers and college students are on Facebook. His post for SocialMediatoday.com this week calculated that 41.6% of all Americans have a... 
by CR Team | Jul 21, 2010 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Continuing care retirement communities (CCRCs) and other businesses marketing to Baby Boomers and active adults frequently ask us about new technologies, or how much time and money to invest in social media/social engagement. Problem is, they often forget the power of... 
by Todd Harff | May 27, 2010 | Internet, Marketing, Real Estate Marketing, Seniors
More often than not, parody web sites are pure entertainment. Here’s one with a twist. AgentHarvest is a company that markets top real estate agents. To build exposure and get their message across, they created a parody site called Really Rotten Realty, which... 
by CR Team | May 24, 2010 | 50+, 60+, Advertising, Boomers, Mature Consumers, Seniors
As advertisers fall over themselves to figure out social media marketing, one medium (television) continues to deliver large numbers of attractive consumers with money and time to spend (Baby Boomers and beyond). TV looks like a safe bet with great reach, AdAge... 
by CR Team | Apr 28, 2010 | Boomers, Marketing, Mature Consumers, Real Estate Marketing, Seniors
I’m a fan of people watching. Airports are prime spots as are downtown shopping areas. I am particularly fond of seeing people meeting and parting, and imagining the next chapter in their stories. Of course I never get to find out what happens next. The Blogosphere...
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