by Amanda Combs | Jul 11, 2023 | 50+, 60+, Mature Consumers, Senior Living, Seniors
Is there a difference between affluent, wealthy and luxury consumers? While experts from around the luxury market don’t agree on how to classify luxury buyers, there’s one thing they do agree on: Luxury buyers aren’t one homogenous segment. While some characteristics... 
by Amanda Combs | Jul 10, 2023 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 43% of adults 50+ report using social media daily, says AARP. But which social platforms do they use the most? How can you reach seniors as they engage... 
by Amanda Combs | Jul 5, 2023 | 50+, 60+, digital marketing, Internet, Seniors
Are you trying to decipher the labyrinth of marketing metrics, unsure of what really matters? Do you want to ensure that your senior living or 55+ community thrives in an ever-competitive market? Discover the most important marketing metrics to measure success in... 
by Amanda Combs | Jun 27, 2023 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. 1. Internet usage among seniors In the most recent survey available, Pew Research... 
by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Amanda Combs | Jun 13, 2023 | 60+, Assisted Living, baby boomers, Boomers, Gay, LGBTQI+, Mature Consumers, Seniors, Silent Generation
Inclusive communities begin with understanding your prospects and residents and embracing diversity of race, culture, ethnicity, faith, sexual orientation and gender identity. To that end, many of our clients ask what percentage of seniors identify as gay, and how...
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