by CR Team | Jul 22, 2013 | Gen X, Housing, Marketing, Mature Consumers, Silent Generation
“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year... 
by CR Team | May 23, 2013 | 60+, Healthcare - CCRCs, Silent Generation
Creating Results’ Kathy East and Todd Harff are at the VANHA annual meeting this week. VANHA is the Virginia Association of Non Profit Homes for the Aging, representing many terrific senior living communities serving elders in the state. Todd and Kathy are there... 
by CR Team | May 20, 2013 | 60+, Boomers, Real Estate Marketing, Silent Generation, Social Networking
As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention... 
by CR Team | Apr 22, 2013 | Millennials/Gen Y, Silent Generation, Social Networking
Let’s get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie — * If you’re happy & you know it … You’re a member of the Silent Generation, per Prosper... 
by CR Team | Mar 19, 2013 | 50+, 60+, Email marketing, Generation Jones (trailing edge Boomers), Mature Consumers, Silent Generation, Social Networking
Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions...
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