by CR Team | Mar 3, 2010 | 40+, 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations. Today’s topic: Social networking. Despite tremendous growth in the numbers... 
by CR Team | Mar 2, 2010 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation
Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post). Today’s topic: Technology. Two years ago, Harris Interactive asked Americans what they’d re-name their... 
by CR Team | Jan 20, 2010 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers. It was the first-ever Creating Results generational face-off. Today, we address a perhaps... 
by CR Team | Dec 11, 2009 | 60+, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online. New data from Nielsen Online shows that email is still the number one activity of these older Americans. The next two activities – getting maps and... 
by CR Team | Nov 10, 2009 | 60+, Marketing, Mature Consumers, Seniors, Silent Generation
This Veteran’s Day, there are an estimated 23.2 million men and women who have served in the American Armed Forces. 9.2 million are over the age of 65 (the Silent and Greatest generations and their elders). As we recognize those who have given years (and lives) in... 
by Todd Harff | Sep 25, 2009 | Boomers, Branding, Seniors, Silent Generation, Travel
Elderhostel – the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences – is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers...
Recent Comments