by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions... 
by CR Team | Feb 4, 2013 | Advertising, Branding, Marketing, Mature Consumers, Social Networking
Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test... 
by CR Team | Jan 28, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Millennials/Gen Y, Social Networking
I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors.... 
by CR Team | Jan 21, 2013 | Marketing, Social Networking
Apparently, you marketing pros who follow Creating Results on Twitter and other platforms just love lists and tables. How do we know? The attention paid to those links this past week. 1. MOST CLICKED/MOST SHARED: 30 careless mistakes that will totally muck up your... 
by CR Team | Nov 12, 2012 | 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Social Networking
The resources we share for understanding 50+ consumers are quite varied, so it shouldn’t surprise us that a recap of top links would be as well. Here they are — the articles, white papers, etc. from the last two weeks that garnered the most attention from... 
by CR Team | Oct 8, 2012 | 50+, 60+, Advertising, Mature Consumers, Social Networking
This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week....
Recent Comments