by Mike Stakem | Jun 30, 2015 | 50+, 60+, Boomers, Internet, Marketing, Travel
How Road Scholar Effectively Targets Older Travelers Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of... 
by CR Team | Sep 22, 2014 | 50+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Monday morning and your to do list is already full. To help you get better results from your many efforts, let’s jump right into our top mature marketing links of the week, based on social media clicks/shares/+1s/etc. 1. MOST SHARED: A tie! * Pictures are proven... 
by CR Team | Oct 1, 2012 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
Happy October! This is going to be a busy month for the Creating Results team. I’m off to New Orleans this week to present at the National Conference on Philanthropic Planning (October 3-5). If you’re planning to attend this terrific event, I hope... 
by CR Team | Nov 7, 2011 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Real Estate Marketing, Social Networking
Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about... 
by CR Team | Aug 18, 2010 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Internet, Seniors
Last Friday, “Eat, Pray, Love” opened in movie theatres around the nation. It’s likely many a Baby Boomer woman was in the audience, marveling at the tale of self-discovery. Professionals marketing to Baby Boomers and 65+ seniors can discover a few...
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