by CR Team | Jun 27, 2012 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Silent Generation, Social Networking
What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was... 
by CR Team | Mar 19, 2012 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Retirement, Social Networking
Last week we celebrated Pi Day, the ides of March (et tu, baby boomer marketer?) and St. Paddy’s Day (sorry Kermit, but once a year it IS easy being green). We also shared a wide variety of resources to help you get better results while marketing to the 50+... 
by CR Team | Feb 3, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Seniors, Silent Generation, Social Networking
With all the excitement over the Facebook IPO, Heather Dougherty at Experian Hitwise today rounded up 10 stats about the social network that are key to understanding its reach and impact. We focused in on Stat #5 – a demographic breakdown of Facebook users,... 
by CR Team | Nov 7, 2011 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Real Estate Marketing, Social Networking
Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about... 
by Todd Harff | Mar 19, 2010 | 50+, 60+, Marketing, Mature Consumers, Seniors, Social Networking
“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared...
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