Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How...
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s...
Good morning! Each Monday we recap the top activity on our social channels the previous week — which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of...
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,...
I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong employment record while an undergraduate, and what seemed like no prospects for a job. Why? It was the early 1990s Recession. So, what to do? I moved...
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