by Creating Results | Aug 26, 2024 | Artificial Intelligence, digital marketing, Email marketing, Marketing Automation, Senior Living
The 65+ population in the United States is the largest it’s ever been — and by 2030, the U.S. Census Bureau projects, 1 in 5 Americans will be over 65. Many want to continue to live in their own homes, or age in place, presenting a unique challenge for senior living...
by Jessica Ruhle | Jun 26, 2024 | Sales, Senior Living, Seniors
In senior living sales, you have the unique opportunity to make a significant impact on the lives of seniors and their families. To succeed, it’s crucial to understand the best practices and common pitfalls. Here’s a comprehensive guide on the do’s and don’ts of...
by Creating Results | May 20, 2024 | Artificial Intelligence, digital marketing, Email marketing, Marketing Automation, Senior Living
Since artificial intelligence (AI) chatbot ChatGPT was released in 2022, people around the globe have been figuring out how to use the tool — and others like it — to increase efficiency and decrease time spent on routine tasks that are better suited to computerized...
by Chrissy Holleman | Mar 26, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving...
by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing...
