by Amanda Combs | Sep 28, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
Today’s 55+ buyers are well informed on the pros and cons of buying 55+ real estate. But keep in mind that every objection during the sales process is an opportunity to enlighten, educate, and ultimately win a new resident. Let’s dive deep into some common... 
by Amanda Combs | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors
When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+... 
by Amanda Combs | Jul 21, 2023 | 60+, Assisted Living, Senior Living, Seniors
In the bustling ecosystem of senior living, understanding industry trends and future growth trajectories is essential. As professionals in the senior living industry, we’re all striving to offer the best possible care to residents while staying attuned to demographic... 
by Amanda Combs | Jul 11, 2023 | 50+, 60+, Mature Consumers, Senior Living, Seniors
Is there a difference between affluent, wealthy and luxury consumers? While experts from around the luxury market don’t agree on how to classify luxury buyers, there’s one thing they do agree on: Luxury buyers aren’t one homogenous segment. While some characteristics... 
by Amanda Combs | Jul 10, 2023 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 43% of adults 50+ report using social media daily, says AARP. But which social platforms do they use the most? How can you reach seniors as they engage...
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