by CR Team | Aug 24, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers. We look forward to hearing your thoughts on this and other... 
by CR Team | Aug 17, 2015 | 50+, 60+, Boomers, Housing, Millennials/Gen Y, Real Estate Marketing
I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong employment record while an undergraduate, and what seemed like no prospects for a job. Why? It was the early 1990s Recession. So, what to do? I moved... 
by CR Team | Aug 10, 2015 | 50+, 60+, Housing, Real Estate Marketing, Travel
This week our top mature marketing links of the week have a little international flavor. As the old nursery rhyme says, we’re going “to market, to market.” CANADA: Are Toronto seniors being priced out of the housing market? Stephen Winbaum reports... 
by CR Team | Jul 27, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday. There is a lot of ground to cover, so let’s jump right into the mature marketing stories of the past week that had people talking. Have something to share? We’d love to hear from you. MOST SHARED: We had a tie this past week of the most... 
by Mike Stakem | Jun 30, 2015 | 50+, 60+, Boomers, Internet, Marketing, Travel
How Road Scholar Effectively Targets Older Travelers Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of... 
by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We...
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