by CR Team | Jan 20, 2010 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers. It was the first-ever Creating Results generational face-off. Today, we address a perhaps... 
by Todd Harff | Aug 14, 2009 | Advertising, Boomers, Marketing, Mature Consumers
Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren’t worth marketing to. This simply isn’t true. We also know that traditional marketing is becoming less effective, regardless of age. New research from... 
by CR Team | Feb 15, 2009 | 40+, 50+, Advertising, Boomers, Marketing, Mature Consumers, Real Estate Marketing
Marketers are being asked to do more with smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off. Find out why and get insights into the image preferences of mature adults. This free 60-page eBook contains... 
by CR Team | Jan 15, 2009 | Advertising, Marketing, Seniors
It’s the most wonderful time of the year! Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008... 
by Todd Harff | Jul 24, 2008 | 50+, Advertising, Mature Consumers
This is the first generation where it is acceptable to be a single woman, but you’d never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women...
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